Monday, September 20, 2010

Tuesday Trivia Tie-in #27

Welcome to Tuesday Trivia Tie-in, where I invite and encourage everyone to join, with a post about something they find interesting.

My posts are usually about one of the ties in my collection, but yours can be about anything!I only ask that you include some little known information that relates to your topic.

This post is not going to be about a tie!

We are off on an adventure today, to get away from the city and relax for a while.

One of the things I will be doing while relaxing, is gathering leaves, berries and plants from the Eastern Teaberry, also known as American Wintergreen.

For those of us old enough to remember, Teaberry was the flavor inspiration for Clarks Teabery Gum.

If this venture is successful, I hope to feature Teaberry as an herb of the week in the very near future, so today I want to wander down a different path.

Clark's Teaberry is a brand of chewing gum. It was developed by the D. L. Clark Company and is currently a product of Clark Gum Company in Buffalo, New York and made in Mexico. The gum dates to 1900.

David L. Clark born in Ireland, came to America when he was only eight years old.
Clark entered the candy business working for a small candy manufacturer from New York. After three years as a traveling salesman with a "country wagon"; he bought the peddling wagon, horses, and merchandise and went into business for himself.

The D. L. Clark Company was founded in 1886 when Clark started manufacturing candy in two back rooms of a small house in Allegheny, Pennsylvania, now Pittsburgh's North Side. When David Clark started selling candy in the streets of Pittsburgh, the prospect of becoming a giant in the confectionery industry was far from his thoughts. However, during his lifetime (1864-1939), the D. L. Clark Company became a leading candy manufacturer and the Clark bar emerged as one of the nation's favorite treats.

Clark's business grew steadily and in 1911 the company moved to larger quarters at a cracker factory on Pittsburgh's North Side. The D. L. Clark Company continued to expand and prosper at that location for 75 years, manufacturing some of America's best-known candies. The company experimented with a variety of ingredients that had never been used in candy before. Clark introduced confections filled with coconut, mint and peanut butter and was a leader in marketing candy bars. Three of its best creations were Clark, Zagnut, and Clark Coconut Crunch bar.

Clark scored an important marketing success when it introduced the five-cent-sized Clark bar. Initially, the bar was individually wrapped to facilitate shipment of candy to American troops during World War I. The Clark bar became extremely popular with the soldiers and its popularity carried over to the general public in the years following the war.

By 1920 the D. L. Clark Company was making about 150 different types of candy, including several five-cent bars, specialty items and a bulk candy line. Clark also manufactured chewing gum in a building across the street from his candy factory and in 1921 the Clark Brothers Chewing Gum Company was incorporated as a separate business. The Clark Brothers Chewing Gum Company made Teaberry and Tendermint gum. However, by 1931, the candy bar business had grown so large that Clark decided to specialize exclusively in candy bars and the Clark Brothers Chewing Gum Company was sold and renamed the Clark Gum Company. The result was two Clark companies: The D. L. Clark Company making candy and the Clark Gum Company making gum.

In the early 1920s, the Clark Gum Company used a carpenter's level as the background image for the chewing gum flavor and underneath, the slogan, "Its On The Level." This appeared on packs of both the Teaberry and Tendermint.

As time advanced, the image was slowly "modernized". The carpenter's level steadily became simplified, losing the wood grain and detail until only a bar remains. The slogan was eventually dropped altogether. The berries were kept on the gum wrapper through the 1970's.

What things do you remember from your childhood that aren't around any longer, or are much harder to find?

OK, now it's your turn. Link up with your interesting post. Be sure to link to your actual post and not your main blog.

Be sure and join me each Tuesday for Tuesday Trivia Tie-in, where readers are invited to share trivia and show off their treasures.
Read all about it here


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